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ROBOTECH: Building Hardcore Strength Ushers in a New Development

Company News | 2021-03-25 17:01 Page views:

Introduction: ROBOTECH interviewed the authoritative logistics media in the Asia-Pacific region "Logistics Technology and Application", edited by the editorial department of "Logistics Technology and Application" magazine as follows.

 

In 2020, which is full of challenges and uncertainties, ROBOTECH continues to maintain a good development momentum with its clear development positioning and years of technical accumulation and precipitation, and continues to strengthen its own strength in the project to expand its broader development space. .

ROBOTECH, as a leader in the two fields of industrial automation and information technology, provides global customers with a full range of automated warehousing solutions from stacker crane design to manufacturing, installation and commissioning and after-sales service. In recent years, ROBOTECH has maintained a strong momentum of development, with an average annual shipment of more than 500 units in the past three years. In 2020, ROBO Technologies Automation (Suzhou) Co., Ltd. ("ROBOTECH" for short) will use its excellent products and services to overcome the adverse effects of the new crown epidemic and achieve the smooth delivery of 138 projects, ushering in The new situation of enterprise development.

Deep ploughing products

ROBOTECH is a stacker equipment manufacturer originating from Austria. Since its establishment in 1988, it has maintained investment in the Austrian R&D center. So far, it has deployed 4,000 sets of equipment worldwide, and its products and services have been distributed all over the world. More than countries and regions. In 2004, ROBOTECH officially entered the Chinese market. In 2014, it began to form a Suzhou company and realized the localized production of stackers. In the following years, it benefited from the rapid development of China's logistics industry. It only took five years. Realize the impressive achievement of 2500 stackers in the market. In 2017, ROBOTECH completed the unification of technology and brand, and the development speed was further accelerated.

In 2019, facing the business demand with an average annual growth rate of over 40%, the senior management of ROBOTECH decided to upgrade the production base in Changshu, Jiangsu. The workshop area was expanded from 8,000 square meters to 15,000 square meters, and the average annual production capacity was sufficient. Up to 800 units. Moreover, based on the concept of lean production, the internal structure of the workshop was re-planned, which further improved the level of manufacturing process and process supervision.

According to ZhouWeiCun, director of the Second Engineering Technology Center of ROBO Technologies Automation (Suzhou) Co., Ltd.., stacker cranes, as the core equipment of three-dimensional storage, are moving towards higher heights, larger loads, faster speeds, smarter, and greener and other directions. To this end, in recent years, ROBOTECH has been committed to combining the application characteristics of different industries and continuously updating and iterating products. At present, ROBOTECH has launched seven series of products and equipment: black panther, zebra, cheetah, bull, giraffe, lion and dorodo. Its business covers automobiles, new energy, electricity, food, tobacco, electronic appliances, machinery manufacturing, biomedicine, and chemical engineering. And other industries. With advanced product technology and a good reputation in the industry, the ROBOTECH stacker business has gradually formed a large-scale advantage.

At the same time, focusing on the market positioning of stacker crane product manufacturing has also enabled ROBOTECH to establish long-term and stable partnerships with many integrators, playing the role of the industry's "engine" in the logistics system. In the project cooperation, based on the understanding of stacker technology and product performance, ROBOTECH’s technical team conducted in-depth explorations of user application requirements and scenarios in different industries, and after repeated verifications of feasibility and effectiveness, they cooperated with integrators. Promote with partners. Especially in the expansion of projects in some emerging fields, ROBOTECH’s technical strength has been continuously proven.

For optical fiber and cable, new energy, metallurgy and other industries, ROBOTECH has launched a pioneering automatic access solution. For example, in the optical fiber and cable industry, ROBOTECH has launched a fiber clamp and stacker that combines light load, high efficiency, speed, and flexible storage and grabbing. This product uses a special fork specifically for fiber optics and does not require pallets. It can be smoothly connected with the production line; in the lithium battery industry, ROBOTECH and suppliers jointly develop a control system, and through the stacking explosion-proof device, it has the special function of foreseeing and digesting the inflammability and explosion of lithium batteries. In the metallurgical industry, ROBOTECH has developed a heavy-duty stacker suitable for storing and storing long goods. Its carriage has a width of 12 meters and a load capacity of 12 tons, which solves the problem of large area and low efficiency of traditional gantry cranes.

Efforts to customize development

In recent years, the acceleration of the overall transformation of China's manufacturing industry has driven the market demand for automated and intelligent logistics equipment. However, due to the ever-changing production technology of the manufacturing industry, the characteristics of the industry are very different, making the manufacturing logistics have many special features, such as close integration with the production line and the need to cooperate with the production process. Traditional logistics equipment and solutions are difficult to meet their individual needs, and individualized and adapted R&D and customization are required according to the needs of different industries, and these are exactly where ROBOTECH's advantages lie.

 Since 2019, ROBOTECH has continued to make efforts on the basis of its original advantageous industries, and has successively expanded the petroleum, paper industry, new energy, shipbuilding, home furnishing, semiconductor and other industry markets, and participated in the Zhanjiang Zhongke Refining and Chemical Project and a shipbuilding project in Shanghai. Many "Heavyweight" projects such as the factory, an international new energy brand automobile super factory project, and many application innovations have been realized in these projects.

Take the project of a shipyard in Shanghai as an example. In this project, ROBOTECH developed the first truss-type stacker crane with super-large and long parts in China, which broke the traditional material management mode of shipyard workshops and provided the shipbuilding industry with intelligent manufacturing New ideas.

According to ZhouWei Cun, as the large-scale development trend of the shipbuilding industry has become obvious in recent years, the shipbuilding industry has a wide variety of construction materials, irregular shapes (slender and longest more than 16 meters), uneven load and large differences in body shape. . Traditional shipyard workshops are usually a row of shelves with multiple lanes. How to achieve standardized storage of materials on a limited storage site has become an urgent problem in the shipbuilding industry's warehouse management. Although the use of stackers can solve the problem of automatic material access, the large amount of equipment used, the cost is too high, and the space utilization rate is low, it is difficult to achieve the desired effect.

In response to this special requirement, ROBOTECH has successfully designed a truss-type stacker that can take care of the material access of multiple roadways after many designs, demonstrations, analyses, verifications, and factory tests. The equipment adopts a ground-free track and column-free design. One stacker can handle materials in multiple lanes, which solves the problem of material stacking in shipbuilding workshops, avoids damage to materials in the handling process, saves space, and improves material warehouses. The management level and the accuracy of material information; the realization of the unmanned entire industrial chain of material production and storage, reduces labor, and promotes the improvement of productivity.

It is in these difficult and highly tested projects that ROBOTECH’s team has overcome the stringent requirements of customers on product appearance, accuracy, operational stability, etc., as well as high delivery cycle pressure, harsh operating environment, and handling failures. There are difficulties, implementation difficulties, and high acceptance requirements. Through the cooperation of various departments, product technology, research and development capabilities, and implementation capabilities have been leaped again and again.

Cultivate strong internal skills

It is understood that ROBOTECH, as the largest supplier of stackers in domestic shipments, has delivered nearly 2500 equipment since its establishment, and participated in more than 400 projects, covering almost all industries. Often dozens of projects are implemented at the same time, which poses a huge challenge to the on-time delivery and after-sales service of the projects.

In response to the above difficulties, in 2020, ROBOTECH decided to start from the internal organizational structure, set up from the original horizontal functional department, adjusted to a vertical flat organizational structure, and brought together project managers, mechanical design, electrical design, and electrical commissioning personnel, and established The four engineering technology centers, from the signing of the project contract to the back-end implementation, are fully responsible for the implementation of unified command, shortening the internal communication process, saving time for the project, improving efficiency, and ensuring the high quality of the project on time deliver.

At the same time, as the number of completed projects increases, the pressure on after-sales service is increasing. ROBOTECH has been attaching great importance to improving the after-sales service system in recent years, tracking customer experience through regular visits, technical exchange meetings, operation and maintenance management exchange meetings and other forms, and discussing with customers how to further provide customers with upgrades, transformations, etc. Technical solutions, fully guide and explore customer needs, and provide tailor-made solutions for them. Currently, ROBOTECH is introducing the LTC full-process management system to improve the overall business indicators by continuously optimizing the customer-centric operation and management process. It is reported that the first phase of the system to be launched will mainly focus on the life cycle management of the project, and will enable customers to check project progress at any time through the mobile APP.

Forge ahead

Since entering the Chinese market in 2004, ROBOTECH has maintained a good growth momentum, especially after experiencing the test of the new crown epidemic in 2020, and has achieved a comprehensive improvement in operation and management, continuous improvement of the organization, and rapid growth of talents.

The continuous enhancement of competitiveness has allowed the senior management of ROBOTECH to have more expectations for future development, including: On the one hand, within the company, it is customer-centric, closely following customer needs, and continuously polishing and optimizing core equipment and solutions. Dual-drive business; expand the back-end service market, provide customers with full life cycle services based on products, and form the third driving force for business growth; realize the digital upgrade and transformation of the business, and accelerate the capacity building of the intelligent logistics warehousing system platform. On the other hand, facing the trend of accelerating the upgrading of traditional warehouses in various industries to automated three-dimensional warehouses, combined with the national development strategy of intelligent manufacturing, ROBOTECH will adhere to the intelligent warehouse core automation equipment as the entry point of the scene, and give play to its own technological accumulation. And research and development advantages, integrating the Internet, cloud computing, 5G network and other emerging industrial technologies, to provide the industry and customers with more advanced and efficient smart storage equipment and overall solutions.

After experiencing different development stages of sharpening, combination, fusion, and take-off, ROBOTECH's development is opening a new chapter.

ROBOTECH: Building Hardcore Strength Ushers in a New Development

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ROBOTECH: Building Hardcore Strength Ushers in a New Development

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Information

Introduction: ROBOTECH interviewed the authoritative logistics media in the Asia-Pacific region "Logistics Technology and Application", edited by the editorial department of "Logistics Technology and Application" magazine as follows.

 

In 2020, which is full of challenges and uncertainties, ROBOTECH continues to maintain a good development momentum with its clear development positioning and years of technical accumulation and precipitation, and continues to strengthen its own strength in the project to expand its broader development space. .

ROBOTECH, as a leader in the two fields of industrial automation and information technology, provides global customers with a full range of automated warehousing solutions from stacker crane design to manufacturing, installation and commissioning and after-sales service. In recent years, ROBOTECH has maintained a strong momentum of development, with an average annual shipment of more than 500 units in the past three years. In 2020, ROBO Technologies Automation (Suzhou) Co., Ltd. ("ROBOTECH" for short) will use its excellent products and services to overcome the adverse effects of the new crown epidemic and achieve the smooth delivery of 138 projects, ushering in The new situation of enterprise development.

Deep ploughing products

ROBOTECH is a stacker equipment manufacturer originating from Austria. Since its establishment in 1988, it has maintained investment in the Austrian R&D center. So far, it has deployed 4,000 sets of equipment worldwide, and its products and services have been distributed all over the world. More than countries and regions. In 2004, ROBOTECH officially entered the Chinese market. In 2014, it began to form a Suzhou company and realized the localized production of stackers. In the following years, it benefited from the rapid development of China's logistics industry. It only took five years. Realize the impressive achievement of 2500 stackers in the market. In 2017, ROBOTECH completed the unification of technology and brand, and the development speed was further accelerated.

In 2019, facing the business demand with an average annual growth rate of over 40%, the senior management of ROBOTECH decided to upgrade the production base in Changshu, Jiangsu. The workshop area was expanded from 8,000 square meters to 15,000 square meters, and the average annual production capacity was sufficient. Up to 800 units. Moreover, based on the concept of lean production, the internal structure of the workshop was re-planned, which further improved the level of manufacturing process and process supervision.

According to ZhouWeiCun, director of the Second Engineering Technology Center of ROBO Technologies Automation (Suzhou) Co., Ltd.., stacker cranes, as the core equipment of three-dimensional storage, are moving towards higher heights, larger loads, faster speeds, smarter, and greener and other directions. To this end, in recent years, ROBOTECH has been committed to combining the application characteristics of different industries and continuously updating and iterating products. At present, ROBOTECH has launched seven series of products and equipment: black panther, zebra, cheetah, bull, giraffe, lion and dorodo. Its business covers automobiles, new energy, electricity, food, tobacco, electronic appliances, machinery manufacturing, biomedicine, and chemical engineering. And other industries. With advanced product technology and a good reputation in the industry, the ROBOTECH stacker business has gradually formed a large-scale advantage.

At the same time, focusing on the market positioning of stacker crane product manufacturing has also enabled ROBOTECH to establish long-term and stable partnerships with many integrators, playing the role of the industry's "engine" in the logistics system. In the project cooperation, based on the understanding of stacker technology and product performance, ROBOTECH’s technical team conducted in-depth explorations of user application requirements and scenarios in different industries, and after repeated verifications of feasibility and effectiveness, they cooperated with integrators. Promote with partners. Especially in the expansion of projects in some emerging fields, ROBOTECH’s technical strength has been continuously proven.

For optical fiber and cable, new energy, metallurgy and other industries, ROBOTECH has launched a pioneering automatic access solution. For example, in the optical fiber and cable industry, ROBOTECH has launched a fiber clamp and stacker that combines light load, high efficiency, speed, and flexible storage and grabbing. This product uses a special fork specifically for fiber optics and does not require pallets. It can be smoothly connected with the production line; in the lithium battery industry, ROBOTECH and suppliers jointly develop a control system, and through the stacking explosion-proof device, it has the special function of foreseeing and digesting the inflammability and explosion of lithium batteries. In the metallurgical industry, ROBOTECH has developed a heavy-duty stacker suitable for storing and storing long goods. Its carriage has a width of 12 meters and a load capacity of 12 tons, which solves the problem of large area and low efficiency of traditional gantry cranes.

Efforts to customize development

In recent years, the acceleration of the overall transformation of China's manufacturing industry has driven the market demand for automated and intelligent logistics equipment. However, due to the ever-changing production technology of the manufacturing industry, the characteristics of the industry are very different, making the manufacturing logistics have many special features, such as close integration with the production line and the need to cooperate with the production process. Traditional logistics equipment and solutions are difficult to meet their individual needs, and individualized and adapted R&D and customization are required according to the needs of different industries, and these are exactly where ROBOTECH's advantages lie.

 Since 2019, ROBOTECH has continued to make efforts on the basis of its original advantageous industries, and has successively expanded the petroleum, paper industry, new energy, shipbuilding, home furnishing, semiconductor and other industry markets, and participated in the Zhanjiang Zhongke Refining and Chemical Project and a shipbuilding project in Shanghai. Many "Heavyweight" projects such as the factory, an international new energy brand automobile super factory project, and many application innovations have been realized in these projects.

Take the project of a shipyard in Shanghai as an example. In this project, ROBOTECH developed the first truss-type stacker crane with super-large and long parts in China, which broke the traditional material management mode of shipyard workshops and provided the shipbuilding industry with intelligent manufacturing New ideas.

According to ZhouWei Cun, as the large-scale development trend of the shipbuilding industry has become obvious in recent years, the shipbuilding industry has a wide variety of construction materials, irregular shapes (slender and longest more than 16 meters), uneven load and large differences in body shape. . Traditional shipyard workshops are usually a row of shelves with multiple lanes. How to achieve standardized storage of materials on a limited storage site has become an urgent problem in the shipbuilding industry's warehouse management. Although the use of stackers can solve the problem of automatic material access, the large amount of equipment used, the cost is too high, and the space utilization rate is low, it is difficult to achieve the desired effect.

In response to this special requirement, ROBOTECH has successfully designed a truss-type stacker that can take care of the material access of multiple roadways after many designs, demonstrations, analyses, verifications, and factory tests. The equipment adopts a ground-free track and column-free design. One stacker can handle materials in multiple lanes, which solves the problem of material stacking in shipbuilding workshops, avoids damage to materials in the handling process, saves space, and improves material warehouses. The management level and the accuracy of material information; the realization of the unmanned entire industrial chain of material production and storage, reduces labor, and promotes the improvement of productivity.

It is in these difficult and highly tested projects that ROBOTECH’s team has overcome the stringent requirements of customers on product appearance, accuracy, operational stability, etc., as well as high delivery cycle pressure, harsh operating environment, and handling failures. There are difficulties, implementation difficulties, and high acceptance requirements. Through the cooperation of various departments, product technology, research and development capabilities, and implementation capabilities have been leaped again and again.

Cultivate strong internal skills

It is understood that ROBOTECH, as the largest supplier of stackers in domestic shipments, has delivered nearly 2500 equipment since its establishment, and participated in more than 400 projects, covering almost all industries. Often dozens of projects are implemented at the same time, which poses a huge challenge to the on-time delivery and after-sales service of the projects.

In response to the above difficulties, in 2020, ROBOTECH decided to start from the internal organizational structure, set up from the original horizontal functional department, adjusted to a vertical flat organizational structure, and brought together project managers, mechanical design, electrical design, and electrical commissioning personnel, and established The four engineering technology centers, from the signing of the project contract to the back-end implementation, are fully responsible for the implementation of unified command, shortening the internal communication process, saving time for the project, improving efficiency, and ensuring the high quality of the project on time deliver.

At the same time, as the number of completed projects increases, the pressure on after-sales service is increasing. ROBOTECH has been attaching great importance to improving the after-sales service system in recent years, tracking customer experience through regular visits, technical exchange meetings, operation and maintenance management exchange meetings and other forms, and discussing with customers how to further provide customers with upgrades, transformations, etc. Technical solutions, fully guide and explore customer needs, and provide tailor-made solutions for them. Currently, ROBOTECH is introducing the LTC full-process management system to improve the overall business indicators by continuously optimizing the customer-centric operation and management process. It is reported that the first phase of the system to be launched will mainly focus on the life cycle management of the project, and will enable customers to check project progress at any time through the mobile APP.

Forge ahead

Since entering the Chinese market in 2004, ROBOTECH has maintained a good growth momentum, especially after experiencing the test of the new crown epidemic in 2020, and has achieved a comprehensive improvement in operation and management, continuous improvement of the organization, and rapid growth of talents.

The continuous enhancement of competitiveness has allowed the senior management of ROBOTECH to have more expectations for future development, including: On the one hand, within the company, it is customer-centric, closely following customer needs, and continuously polishing and optimizing core equipment and solutions. Dual-drive business; expand the back-end service market, provide customers with full life cycle services based on products, and form the third driving force for business growth; realize the digital upgrade and transformation of the business, and accelerate the capacity building of the intelligent logistics warehousing system platform. On the other hand, facing the trend of accelerating the upgrading of traditional warehouses in various industries to automated three-dimensional warehouses, combined with the national development strategy of intelligent manufacturing, ROBOTECH will adhere to the intelligent warehouse core automation equipment as the entry point of the scene, and give play to its own technological accumulation. And research and development advantages, integrating the Internet, cloud computing, 5G network and other emerging industrial technologies, to provide the industry and customers with more advanced and efficient smart storage equipment and overall solutions.

After experiencing different development stages of sharpening, combination, fusion, and take-off, ROBOTECH's development is opening a new chapter.

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