——Interview with Yang Haifei, Director of Suzhou Equipment R&D Center, and Director of 
Suzhou Pre-sales Technical Center, ROBO Technologies Automation (Suzhou) Co., Ltd.

As a well-known advanced automated logistics equipment solution & key equipment provider in the industry, ROBO’s "Zoo Series" products enjoy a high reputation in the market. Where did the inspiration for this series of naming come from? What about ROBO? We ask Mr. Yang Haifei, Director of Suzhou Equipment R&D Center and Director of Suzhou Pre-sales Technical Center of ROBO Technologies Automation (Suzhou) Co., Ltd. to analyze in detail.

          According to Mr. Yang, ROBO first be invited to CeMAT Shanghai in 2016. "First of all, we all know that Shanghai CeMAT is one of the most professional material handling and logistics technology exhibitions in China. Not only domestic manufacturers will appear at this exhibition, but you can also see the logistics equipment industry giants from all over the world, as well as professional visitors from all over the world. Secondly, CeMAT provides exhibitors with professional services, from booth arrangement to audience attraction, and on-site services, which all reflect the organizer’s understanding of the logistics equipment industry. Therefore, we hope to use this international professional platform to showcase our products."

           By participating Shanghai CeMAT, ROBO has enhanced its brand awareness and allowed more end-users and peers understand brand, products and advantages of ROBO. Yang said, it is crucial to maintain brand image and broaden popularity. The purpose of ROBO’s participation is not only for obtaining more orders on exhibition site but also making more friends industries and relevant industries. "We interacted with the audience at the exhibition site, and generated a lot of business communication and exchanges. At the same time, many unforgettable stories happened to me. At the exhibition site in 2017, a pair of father and daughter from Malaysia came to our booth for consultation. They spent a long time visiting the products in our booth at first, then communicated with our technical staff. Our technical staff and sales staff introduced to them in detail our product features and brand evolution, which made them very satisfied. In 2019, we suddenly received an inquiry from Malaysia. Later we learned that our detailed introduction and the advantages of ROBO products left a deep impression on the father and daughter, so they thought of us for the first time when they needed to purchase equipment during the expansion of company.” Yang said, no matter from China or abroad, ROBO always welcomes customers and friends to communicate with us. This is the source and strength that the company can continue to develop and progress." ROBO always looks forward to in-depth discussions with you whenever you are curious about our products.
           In the upcoming CeMAT Shanghai 2021, ROBO will present its intelligent stacker system and solutions in digital scenarios. “At that time, everyone is welcome to come to the site to learn about our latest technology. As an international logistics equipment exchange platform, we hope to increase the highlights of the CeMAT exhibition with excellent products, and we also hope to use the opportunity of the Shanghai exhibition to further build our brand."

           Yang said, as an advanced automated logistics equipment solutions provider, ROBO cannot only provide clients with standardized products but also customized products and services based on customers’ requirements. Especially for special working conditions such as overweight and super high., etc. “We have lunched two stackers that can carry 12 tons of weight and can be used for 46m high racks. Meanwhile, we can help customers tackle problems such as ultra-long and ultra-wide, special-shaped cargoes., etc. This shows our professional design capacity.”  
           Unless quality and functions, a successful product with inventively name scheme can also be attractive and promote brand awareness. That’s why ROBO chooses animals to name its products series. Yang said, by this innovative may, people will have a clear understanding of ROBO’s products advantages. “It is known that the main performance index of stackers including lifting weight, speed and height., etc. Therefore, we can naturally link with specific animals with these characteristics: such as fast running of cheetah, stable endurance of zebra and strong power of lions. In this way, it’s more convenient for clients to memorize our products types and learn about our products features with motivation.
            Speaking of future development trend of industry, Yang pointed out that from a national perspective, affected by the epidemic, China automated logistics equipment industries will present new features such as automation, informatization, networking, intelligence, flexibility, and greening. “Combing future development requirements which are listed in the China Fourteenth Five-Year-Plan of carbon dioxide emissions and carbon neutrality, I believe that China logistics equipment manufacturing industries will step into a new stage. For ROBO, we will explore more directions of product standardization and modulization countering industrial pain points such as shorten delivery period clients appeal to. In product intelligent field, ROBO has established product technology center, digital cloud platform display center in Changshu manufacturing base. Besides, we have cooperated closely with Siemens and other upstream and downstream supply chains to cultivate deeply of main industries and clients, to create industrial healthy development. ROBO will adhere to intelligent warehouse as the entry point to integrate new ideas such as cloud computing and the Internet of Things, playing our technological precipitation and researching advantages, providing clients with more efficient and intelligent warehouse products solutions. Please come to the booth in Oct. 2021 to witness outstanding performance of ROBO.”